Illuminate - Brightening and Whitening Shampoo 12 oz

Gentle yet powerful, this triple duty shampoo protects the coat while whitening, brightening and adding shine. Grape seed oil helps guard the coat from the dreaded purple glow by allowing the pigment to sit on the hair and not penetrate. If your dog's coat is dry or porous, we recommend conditioning the coat prior to using this shampoo. CONDITION, ENHANCE, AND ILLUMINATE!

FOR THE WIN-

Wet coat thoroughly with cool (not as warm as you would your own hair) water, massage a proportionate amount throughout. May be diluted 6:1 to help disperse in a dense coat. Rinse thoroughly. Repeat if necessary. Follow with Illuminate Brightening and Whitening Conditioner for maximum effect.

Caution: Some porous or dry coats may still take on a purple hue. To avoid disappointment at a show, a preliminary patch test is recommended prior to applying to the entire animal.

INGREDIENTS-

Ingredients: Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Stearate, Sodium Chloride, Cocamide MEA, Vitis Vinifera (Grape) Seed Extract, Sodium Lauroyl Sarcosinate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Fragrance/Parfum, Ext. Violet 2/CI 60730, Titanium Dioxide/CI 77891, Mica, Methylchloroisothiazolinone, Methylisothiazolinone.

(Current bottles have the conditioner ingredients listed in error.)